When I was growing up in France, there was a commercial for a brand of ice cream and its slogan went something like “Everything passes, everything ends, but our cravings for ice cream!”. Well, cravings for ice cream come and go, but the ultimate truth is that good or bad, all situations are temporary. What that means is that when we feel stuck, it is very important to understand that it is temporary and that our present always forges our future.

When a company experiences a downturn in business, it is time to think about new products, new solutions, new services, rather than trying to figure out how to keep the profit level steady by reducing the work force for example. Since every situation is temporary, when a bad situation hits, it is time to brace and think of better times to come (and they always come) and ensure that we are prepared for when things turn around.

Napoleon Hill said: “Opportunity often comes disguised in the form of misfortune, or temporary defeat”. When in a daring situation, think of the opportunities ahead and keep moving forward.

ACTION STEP: if you find yourself in a difficult situation, think that it is only temporary and imagine and work on what you will do when things get better. What is worse than dealing with a bad situation is to not know what to do when things get better.